Emirates and DET Join Forces to Elevate Dubai’s Global Presence

Strategic Emirates and DET Partnership to Boost Dubai’s Business Ecosystem

Emirates and DET (Dubai Department of Economy and Tourism) have joined forces to promote Dubai as a premier trade, tourism, and investment hub. This collaboration aims to enhance the city’s global standing by highlighting its business-friendly environment, strategic location, and modern infrastructure. Earlier, the Executive Council also approved the Dubai Economic Plan aiming to attract Dh 650 billion (USD 177 billion) in foreign investments by 2033

Targeted Campaigns and Global Outreach

The partnership between Emirates and DET will focus on marketing campaigns aimed at corporates, multinationals, family businesses, and global investors. The goal is positioning Dubai as an ideal location for businesses seeking to tap into fast-growing markets.

Comprehensive Initiatives and Shared Market Insights

Emirates and DET will undertake various initiatives, including showcasing Dubai as a key transit point for cargo and passengers. The collaboration will also involve sharing market insights to build awareness of Dubai’s strengths as a business hub.

Events and Global Exhibitions

The two entities will co-host events to strengthen ties with the international business community, with Emirates serving as the ‘Preferred Airline Partner’ at global exhibitions and conferences.

Dubai’s Continued Growth and Expansion Plans

Dubai’s diversified strategies in over 80 markets have helped it maintain its status as a top travel destination. Emirates is expanding its fleet, retrofitting additional aircraft to meet the rising demand for luxury travel post-pandemic, aligning with Dubai’s economic ambitions under the D33 Agenda.

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