Reports

  • Market Research Companies in Dubai
    UAE Hospitality & Tourism Sector is Expected to see an Accelerated Growth

    UAE Hospitality & Tourism Sector is Expected to see an Accelerated Growth

    The hospitality and tourism sector in UAE is expected to accelerate its growth and strengthen in 2021, as a result of the push to mass coronavirus vaccinations and the easing of travel restrictions in some countries. Reports from ‘Hoteliers’ suggested that UAE had the second highest Hotels occupancy rate after China in 2020 despite the pandemic. Similarly, the Department of Culture and Tourism (DCT) in Abu Dhabi also expects that the hotel occupancy rates will increase to at least 80% in 2021, from 70% in 2020.

    With Abu Dhabi being confident about a substantial recovery in the tourism sector by the year 2021, the Emirate now focuses on providing high-quality and exciting experiences with health, safety & well-being as the top priority. Abu Dhabi has taken all the necessary precautions to welcome the increasing numbers of tourists in a safe environment. Currently Abu Dhabi DCT has a Green List of 14 countries, regions and territories that can travel to the Emirates. The committee constantly reviews the countries based on Covid-19 developments globally, planning to expand the green list and anticipates a growing number of countries to be added to it in the near future.  

    UAE Tourism – Growth Factors

    The UAE is in a strong position to capture target markets as they reopen its borders. On similar lines, Dubai’s focuses on tapping into the conferences business, boost leisure events and start a new global marketing campaign in May 2021 to showcase the emirate as a summer destination for families. According to the statistics from Dubai Tourism, the Emirate hosted more than 810,000 international tourists in the first two months of 2021 compared to 3.27 million visitors in January and February of 2020. Last year, Dubai had 5.1 Million visitors, which was one-third of the number of visitors in 2019.

    Some of the major growth drivers for the tourism industry include the Dubai Expo, the UAE’s 50-year celebrations, and a surge in domestic tourists. Once the key source markets of Saudi Arabia, the UK and Germany re-open, the rebound in leisure travel to the UAE will see a significant increase in its numbers. The Israel market will also be a huge opportunity following the normalisation of relations with the UAE, given the spending power and interest from both Israeli residents and travellers to Israel.

    Growth in UAE Hospitality & Tourism Sector

    Overcoming Covid-19 situation and a mass push for the corona vaccines will be a key to accelerate the growth of the tourism sector in the country. The UAE government has successfully rolled-out the Covid-19 vaccines with over 52.46% of the UAE population being vaccinated already. Other initiatives to help the growth in the local economy such as extension of freeze on government fees to support the local economy & businesses and the announcement of UAE citizenship has also boosted the interest level among tourists to visit UAE. The overall market shows significant potential for the growth in the Hospitality & Tourism sector in the forthcoming years.


    Research Konnection is a leading market research company in Abu Dhabi and UAE. We are rated as the best Business Plan Consultants in Abu Dhabi and New Business Setup Consultants in Dubai. Contact us for Market Research Services and Feasibility Study Services in UAE

  • Market Research in UAE
    Dubai Records Foreign Direct Investment of AED 24.7 Billion in 2020

    Dubai Records Foreign Direct Investment of AED 24.7 Billion in 2020

    The Dubai Investment Development Agency, a part of Dubai Economy estimated that the Emirate recorded a Foreign Direct Investment (FDI) of AED 24.7 billion (USD 6.7 billion), across 455 projects for the year 2020. These FDI projects initiated in Dubai during 2020 exceeded the annual average projects over the past five years, which was estimated to be 441. Among the FDI projects, it was estimated that more than 50% were Greenfield projects wherein, the investors created a new brand at a new facility in Dubai. In addition, Dubai ranked first in the Middle East and North Africa (MENA) region and fourth globally in attracting FDI during this period and also achieved more than 2% of the global market share in Greenfield FDI projects for the previous year. Furthermore, approximately 18,325 new jobs were created as a result of these investments.

    The FDI capital from reinvestment projects was estimated to be AED 1.6 billion in (USD 440 million), 2020, as per the data from Dubai FDI Monitor. Dubai ranked first in the MENA region in reinvestment FDI projects and 11th globally. Similarly, Dubai startups attracted an estimated AED 2.4 billion (USD 650 million), in FDI capital through 31 investments in 2020. The share of FDI projects in strategic sectors reached 57% and accounted for 91% of estimated FDI capital flows, reaching AED 22.5 billion (USD 6 billion). Around 76% of all strategic FDI projects in 2020 were invested in the technology sector with a total amount of AED 11.2 billion (USD 3 billion).

    Read: Master Plan 2040 to Enhance Dubai’s Reputation as an Economic Hub Globally

    Dubai Foreign Direct Investment – Country & Sector

    The United States was the top source country for FDI, accounting for 21% of FDI capital and 22% of FDI projects, followed by France (16%), Japan (11%), the UK (7%), and Germany (6%) made up the rest of the top five source countries for FDI capital into Dubai in 2020. The top five source countries accounted for 60% of the total FDI capital flows. The top five sectors with FDI flows were accommodation and food services (40%), electric power generation (13%), information services (8%), healthcare & social assistance (4%), and retail & whole trade (4%). The FDI capital in the top five sectors accounted for 69%.

    Read: UAE an Attractive Destination for Investment Over Next 3 Years

    Investment Opportunities in Dubai

    The people-centric plan focuses on Dubai’s success in combating the Covid-19 pandemic and starting the recovery phase in record time showcased the government’s commitment towards providing the best environment in the world, reinforcing Dubai’s competitiveness as a global destination for investment over the next 20 years. It will also enhance Dubai’s investment appeal and attract fresh investments into all the sectors. The FDI capital inflow during the year 2020, reflects the investors’ confidence in the government’s commitment to provide an effective environment for the businesses to grow. Dubai expects a significant increase in the FDI inflow in the forthcoming years with the futuristic strategies planned by the government.


    Research Konnection is one of the top consulting companies in Dubai and UAE. We are rated as the best Business Plan Consultants in Dubai and New Business Setup Consultants in Dubai. Contact us for Market Research Services and Feasibility Study Services in UAE.

  • Market Research in UAE
    UAE an Attractive Destination for Investment Over Next 3 Years

    UAE an Attractive Destination for Investment Over Next 3 Years

    The United Arab Emirates (UAE) rose to 15th position globally in 2021, up by four positions compared to the previous year on the Kearney’s Foreign Direct Investment Confidence Index (FDICI). The rankings were calculated based on the market research survey conducted by Kearney of 500 senior executives of the world’s leading corporations. The survey questionnaire asked questions related to companies’ likelihood of making a direct investment in a market over the next three years. Interestingly, global business executives stated that UAE is likely to attract the most investment in the next three years in the Middle East. 

    Despite the Covid-19 pandemic, UAE was one of the five countries that achieved a higher ranking in 2021 on the FDICI index. Some of the scales in which UAE ranked high were; government incentives for investors, enabling environment, technological infrastructure and innovation. Optimism levels regarding the economic outlook for the UAE scored higher in relative terms than those documented last year, placing it among the top five countries in terms of net optimism. The UAE along with Brazil and China were also named as the only three emerging markets on FDICI.

    Foreign Direct Investment in Post-Pandemic Economy

    The 2021 FDICI rankings displayed a high level of uncertainty about the timeline in which the global economy will recover from the post-Covid situation. In addition to the fall in confidence about the global economic recovery, the overall scores for the top-25 countries have fallen significantly when compared with previous years. Only 57% of investors interviewed were optimistic about the three-year global economic outlook, while more than 72% were confident about it in the year 2020, in a survey conducted before the pandemic began. Investors are more cautious regarding FDI globally as the majority of the countries are still going through economic recovery. The ranking reveals a significant fall in overall optimism about the global economy since pre-pandemic levels in 2020; however, investor optimism about the Middle East and North Africa (MENA) region generally remained stable.

    Read: Investors Positive & Confident about the UAE Economy

    Foreign Direct Investment in UAE

    Overcoming Covid-19 situation will be a key to economic recovery and the improvement in FDI inflow. The UAE government has taken several measures to control the Covid-19 outbreak and accelerate the pace of economic recovery. Some of the major initiatives taken by the government include the successful roll-out of Covid-19 vaccines (52.46% of the UAE population is vaccinated), extension of freeze on government fees to support the local economy and businesses, announcement of UAE citizenship and Dh 30 Bn Strategic Programme to Boost the UAE Economy and Dubai Master Plan 2040. This has increased the investors’ confidence in the government’s commitment to provide an effective environment for the businesses to grow. As a result, UAE expects a significant increase in the FDI inflow with the futuristic strategies planned by the government.


    Research Konnection is one of the top consulting firms in Dubai and UAE. We are rated as the best market survey companies in Dubai and business setup consultants in Dubai. Contact us for Startups in UAE, Business Consulting Services and Feasibility Study Report in UAE if you are planning to invest in the UAE market.

  • Market Research Companies in UAE
    Abu Dhabi Government Aims to Boost Economy Amid Covid-19 Pandemic

    Abu Dhabi Government Aims to Boost Economy Amid Covid-19 Pandemic

    There are two major challenges that the Abu Dhabi government is currently facing, in the post-pandemic market which includes supporting businesses that are currently operating in Abu Dhabi and promoting the Emirate as an investment destination despite the lockdowns and restrictions that have been placed due to the Covid-19 outbreak. Nevertheless, Abu Dhabi has taken agile and effective actions to address these challenges.

    The government allocated AED 3 billion (USD 816.8 million) credit guarantee scheme to Small and Medium-sized Enterprises (SMEs) through the Ghadan 21 Accelerator Programme and introduced several relief funds, subsidies and waivers to support the businesses in Abu Dhabi. The swift response to the pandemic from authorities, residents and businesses, provided the Abu Dhabi Investment Office (ADIO) an opportunity to showcase the resilience of the local economy and society.

    Read: Abu Dhabi Targets Innovative Companies with AED 2bn Investment Programme 

    Abu Dhabi Investment Office Initiatives

    Along with the financial incentives and public incentives deployed under the Ghadan 21 Accelerator Programme, the role of ADIO and other organizations working towards economic development is to identify gaps and opportunities in the business ecosystem and to connect people from the public and private sectors, and across different industries. Abu Dhabi is currently focusing on improving areas that collide with the interest of national security, development priorities and the competitive advantages found in Emirate.

    Some of its major focus includes innovation in agriculture, ICT (Information & Communications Technology), financial services, health and biopharmaceuticals, and tourism. Transformation in these fields is being boosted by ADIO’s AgTech Incentive Programme, launched in 2020, with ADIO providing competitive financial and non-financial support to innovative businesses that allow them to deliver impactful solutions. Success in these sectors will contribute to economic diversification and increase the trade activity in Abu Dhabi.

    Likewise, Abu Dhabi is fostering the public-private partnership (PPP) which was formalized in 2020, considering the commercial and financial impact that the partnership will have on the economy. The PPP framework will have more focus on sustainability rather than the return on investment, making sure that the parties involved in this partnership generate social dividends in terms of contributing to sovereign wealth, providing an efficient and effective service for citizens, and ensuring environmental sustainability. 

    Read – Abu Dhabi Economic Outlook – 2021

    Creating Sustainable Business Environment 

    The investors are confident in the government’s commitment in providing an effective environment for the businesses to grow in terms of infrastructure, safety, subsidies and other waivers. On the other hand, the UAE government has also provided a clear path to acquiring UAE citizenship for international investors who excel at investing in key sectors. With an eye to the future, Abu Dhabi’s development strategy continues to focus on inclusive growth, with a particular attention on expanding opportunities for younger generations.


    Research Konnection is one of the leading business consulting companies in UAE. We are rated as the best new Business Setup Consultants in Dubai and Abu Dhabi. Contact us for Startup in UAE, Feasibility Study Report in UAE, Startup Consulting Services and Market Intelligence Abu Dhabi.

  • Startups Consulting Company in Dubai
    New AED 30 Billion Strategic Programme to Boost the UAE Economy

    New AED 30 Billion Strategic Programme to Boost the UAE Economy

    H. H. Sheikh Mohammed, VP & PM of UAE and Ruler of Dubai, recently announced a new strategic programme to boost vital sectors in the country. The initiative includes AED 30 billion (USD 8.17 billion) provided by the Emirates Development Bank (EDB) to finance  the start-ups and SMEs (Small & Medium Enterprises) over the next five years to support the UAE’s efforts on exponentially increasing the size of the industrial sector in the coming decade. The funds provided by EDB will help create and support 13,500 new companies across various sectors and generate more than 25,000 jobs. Some of the major industries that will be funded through EDB are health care, infrastructure, food security and technology.

    Read: Operation 300 billion – Focus on Sustainable National Economy

    Emirates Development Bank Strategy

    The EDB strategy was formulated by conducting several workshops, arranging meetings and discussions with more than 200 stakeholders across various sectors in the federal, local and private sectors to help to create its new strategy to boost manufacturing. The EDB strategy will help to hasten industrial development and the adoption of advanced technology while its funds will support entrepreneurs, start-ups and SMEs. Apart from the financial assistance, the strategy will also provide supply chain support, project finance, long-term finance, business accelerators, equity capital finance and a business growth support fund. The EDB will establish partnerships with UAE lenders to extend financial services to Small and Medium industrial companies and increase its direct financing by 73% in 2021.

    More than 90% of the industrial enterprises that are currently operating in the UAE, are small and medium-sized businesses which are considered to be the backbone of the UAE economy. The EDB strategy will support in creating more than 13,500 new SMEs in the country, which will have a significant impact on economic growth, as they are the major drivers of shaping a productive industrial sector and sustainable economy. The volume of spending on Research and Development in the industrial sector will increase from AED 21 billion (USD 5 billion), which is approximately 1.3% of the GDP (Gross Domestic Product), to AED 57 billion (USD 15.5 billion) in 2031, bringing the contribution to the GDP to 2%.

    Read: UAE Foreign Exchange Industry Experts Positive of Economic Recovery in 2021

    Investment Opportunities in UAE

    The government has taken several measures to control the Covid-19 outbreak and accelerate the pace of economic recovery. Some of the major initiatives taken by the government include providing UAE citizenship, 100% ownership of the businesses, extension of freeze on government fees to support the local economy and businesses. The futuristic strategies planned by the government, reflects the government’s supportive and investor-friendly environment which will continue even beyond Expo 2020. Even though the Expo will end on March 31, 2022, the investors and businesses that are operating in Dubai will continue to benefit from these supportive measures till early 2023.


    Research Konnection is one of the leading Startups Consulting Company in Dubai. Please feel free to reach out to us for UAE Market Entry, Business Setup and Startup Consulting in Dubai & Abu Dhabi.

  • Market Research Companies in UAE
    Operation 300 billion – Focus on Sustainable National Economy

    Operation 300 billion – Focus on Sustainable National Economy

    HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, has launched the Industrial Strategy “Operation 300 billion”, a 10-year comprehensive strategy that aims to empower and expand the industrial sector to become the driving force of a sustainable national economy, increasing its contribution to the GDP from the current AED133 billion (USD 36.2 billion) in 2021 to AED 300 billion (USD 81.6 billion) by 2031. The Ministry of Industry and Advanced Technology will lead the strategy comprising of programmes and initiatives to support 13,500 industrial Small and Medium Enterprises (SMEs).

    The strategy will focus primarily on future industries that implement advanced technology and the Fourth Industrial Revolution (4IR) solutions and applications. It aims to increase the value of these industries through improving and promoting local products on a global level and building an attractive business environment for local and international investors to improve their productivity. The strategy will also provide facilities and incentives for the industrial SMEs with an aim of positioning the UAE as a global industrial hub and attract Foreign Direct Investors (FDIs), talents and experts from across the world. These initiatives are expected to contribute towards advancing the national economy and sustainable development of the country.

    Operation 300 Billion – Objectives

    The initiative has four major objectives. The first objective will offer financing facilities to priority industrial sectors, develop industrial quality infrastructure to support existing and new local industries. The second objective is to capitalize on the industrial development and stimulate the national economy through launching a programme to enhance the value and demand for UAE products with the aim of boosting their contribution to the GDP, increasing their exports and finding new markets for them. The third objective is to encourage innovation and the adoption of advanced technology and solutions. The fourth objective is to create strong foundations to enhance the UAE’s position as a leading global hub for both business and technology.

    The “Operation 300 billion”, also comprises of a new initiative, that Unifies Industrial Brands under the slogan ‘Make it in the Emirates’. Under the new initiative, the brands that are manufactured will be distinct and have a unique identity by enhancing their quality and global competitiveness. Ultimately, every product made in UAE will comply with the highest international quality standards and have its rightful place among the best international products. The industrial strategy will achieve a giant leap in the UAE’s industrial sector to become the main driving force of the national economy and paving the way for the next 50 years.

    Implications of Operations 300 Billion to Economy

    There are more than 33,000 industrial enterprises that are currently operating in the UAE, among which more than 95% of the enterprises are small and medium-sized businesses. SMEs are considered to be the backbone of the UAE. The Operation 300 billion strategy will support more than 13,500 SMEs by 2031, as they are major drivers of shaping a productive industrial sector and sustainable economy. The volume of spending on Research and Development in the industrial sector will increase from AED 21 billion (USD 5 billion), which is approximately 1.3% of the GDP, to AED 57 billion (USD 15.5 billion) in 2031, bringing the contribution to the GDP to 2%.

    Investment Opportunities in UAE

    The government has taken several measures to control the Covid-19 and accelerate the pace of economic recovery. Some of the other major initiatives apart from Operation 300 billion include providing UAE citizenship, 100% ownership of the businesses, extension of freeze on government fees to support the local economy and businesses. The futuristic strategies planned  by the government, reflects the government’s supportive and investor-friendly environment which will continue even beyond Expo 2020. Even though the Expo will end on March 31, 2022, the investors and businesses that are operating in Dubai will continue to benefit from these supportive measures till early 2023.


    Research Konnection is one of the leading market research companies in UAE. Please feel free to reach out on waqas@researchckonnection.com for Market Research in Dubai & Abu Dhabi, Business Idea / Concept Validation, Business Plan DevelopmentBusiness Setup or Expansion and UAE Market Entry….

  • Market Research Companies in UAE
    Digital Solutions Fueling the Growth of Businesses in UAE

    Digital Solutions Fueling the Growth of Businesses in UAE

    A report conducted by ‘Visa’ in UAE suggested that a significant number of the companies operating in UAE are switching to digital solutions to recover in 2021. Small and Medium Sized Enterprises (SMEs) in UAE are optimistic about business recovery, with 3 out of 4 stating they feel positive that businesses will rebound from the pandemic-induced slowdown this year. Similarly, approximately 82% of the merchants in UAE said that their investments in digital payments had paid off and will play a major role in their business recovery.

    A similar study conducted by ‘Godaddy’ suggested that UAE entrepreneurs have increased their digital initiatives to help attract and retain more customers. Approximately 36% of UAE entrepreneurs have increased their digital marketing activities to attract more customers, while 33% started selling their products and services online. Approximately 68% were sure that their business could survive a second wave of COVID-19 as big as the first one.

    Read: Investors Positive & Confident about the UAE Economy

    Digitalization of UAE Retail Market – 2021

    The retail customers in UAE are actively switching to digital and contactless transactions. The increase in use of contactless payments was around 93% during the pandemic, while take away and home delivery were 87% and 78% respectively. UAE expects these spending trends to continue to grow in the post-pandemic era. While 60% of the companies which were surveyed mentioned that contactless payments were the preferred payment option among their customers, at the start of the pandemic only 18% of these companies mentioned that contactless payments were the preferred by the customers.

    More than 38% of the retailers in the UAE that were surveyed said they have established an online presence in response to COVID-19. Nearly 86% are confident that online shopping will remain a preference even after the crisis. UAE retailers are leading the way in digitizing their business, as they feel that it is the key for their business recovery in 2021.

    Read – Importance of Market Research 

    Investment Opportunities in IT Industry – UAE

    With an increasing number of SMEs digitalizing their business, the demand for IT services is also on the raise in UAE. It is estimated that the digital wallet market value in UAE will increase at a rate of 24% reaching AED 8.5 billion (USD 2.3 billion) by the end of 2022. UAE provides an optimistic platform for both the existing companies and investors who are looking to expand their business in the Emirates. The upcoming EXPO 2020 will also favour the investors and businesses that are operating in UAE and will continue to benefit from them.

    Read – UAE Foreign Exchange Industry Experts Positive of Economic Recovery in 2021


    Research Konnection is one of the top market research companies in Dubai – UAE specializing in Market Research, Market Entry & Feasibility Studies. Feel free to reach out to us on hello@researchkonnection.com

  • Market Research Companies in UAE
    Dubai Masterplan 2040 Focuses on Improving the Quality of Life

    Dubai Masterplan 2040 Focuses on Improving the Quality of Life in Dubai

    The latest Dubai 2040 Urban Masterplan aligns with UAE’s vision for the next 50 years. The Plan is focused on enhancing people’s happiness and quality of life. The people-centric Plan focuses on reinforcing Dubai’s competitiveness as a global destination by providing a wide diversity of lifestyle and investment opportunities for residents and visitors over the next 20 years. 

    Dubai 2040 Urban Masterplan, has created a development model that offers the best possible quality of life and creates the conditions for sustainable prosperity which draws its inspiration from global best practices and adapts them to local needs and requirements. The primary goal of the masterplan is to create a truly inclusive environment that not only meets the diverse needs of people residing in UAE, but also inspire them to tap into their creative and innovative capacities and realise their true potential.

    Dubai Masterplan 2040 – Measures to Improve Quality of Life

    The plan emphasises on upgrading and improving the efficiency of utilizing the resources in Dubai, developing vibrant, healthy and inclusive communities, and doubling green and leisure areas and public parks to provide a healthy environment for residents and visitors. Nature reserves and rural natural areas will constitute 60% of Dubai’s total area. Several green corridors will be established to link the service areas, residential areas and workplaces, facilitate pedestrians’ movement, bicycles, and sustainable mobility means across the city, in coordination with developers and government departments.

    Market Research Companies in DubaiThe land area used for ​​hotels and tourist activities will increase by 134%, while that used for commercial activities will increase to 168 square kilometres. Dubai will continue to be a global hub for innovative start-ups, international corporations, and strategic investments. The Master Plan will also increase the land area allocated to education and health facilities by 25%. The length of public beaches will increase by 400% in 2040 to increase residents and visitors’ quality of life.

    Dubai Masterplan 2040 – Impact on Dubai Economy

    The new Plan will raise the efficiency of development and promote the infrastructure’s optimal utilisation by developing vacant urban spaces. It also seeks to provide sustainable and flexible means of mobility and foster greater economic activity and attract foreign investments to new sectors. The plan will help raise the Dubai’s growing role as a pivotal business and trade hub, enhancing its attractiveness as an investment destination by leveraging its superior logistics infrastructure and contribute to Dubai’s efforts to mitigate the repercussions of the Covid-19 pandemic, accelerate the pace of its economic recovery and prepare the ground for a bright new post-pandemic world.


    Research Konnection assists local and international companies to set up or expand businesses in Dubai, Abu Dhabi and UAE. It is one of the top market research companies in United Arab Emirates specializing in Market Research, Market Entry & Feasibility Studies. Feel free to reach out to us on hello@researchkonnection.com

  • Market Research in Abu Dhabi
    Importance of Conducting Market Research in Abu Dhabi

    Importance of Conducting Market Research in Abu Dhabi

    Abu Dhabi Economic Outlook – 2021

    Abu Dhabi is considered the wealthiest emirate in UAE, in terms of per capita income and Gross Domestic Product (GDP). The estimated GDP for the year 2020 was approximately AED 1.47 trillion (USD 401 billion) which contracted by 7.5% compared to 2019, as result of lower oil production and COVID19 outbreak. The GDP Per Capita for the same period accounted for AED 160,000 (USD 43,005). The economy is expected to grow at a rate of 2.2% between 2021-2023. 

    Abu Dhabi injected approximately AED 50 billion (USD 14 billion) in 2021 to support small local businesses, research and development, tourism and entertainment industries to increase the GDP contribution of the non-oil & gas sector. The government aims to boost the private sector’s contribution to Abu Dhabi’s GDP from 32% in 2019 to 37% in 2021. 

    Importance of Market Research in Abu Dhabi

    The ideal platform provided by the Emirate has made the environment highly competitive, where businesses compete on quality, price and most importantly the market information. In order to succeed in Abu Dhabi, better understanding of consumers, market and competition is required for companies (new and existing) to make key business decisions.

    Advantages of Conducting Market Research – Abu Dhabi

    Developing Effective Business Strategies

    With the help of a comprehensive market research exercise (i.e. surveys & interviews, business plan and feasibility study), companies can identify potential opportunities, evaluate market demand and devise an effective business strategy.

    Understanding Market & Competition

    Market research helps companies in analyzing the latest market trends, competition and consumer behavior in Abu Dhabi, Dubai, United Arab Emirates (UAE) and the Gulf region.

    Understanding Consumer Behaviour

    Market research helps companies in understanding consumer behavior and trends better. With the help of market research, businesses can better understand consumer needs and wants and accordingly position themselves in the market. Most importantly, an effective market research allow businesses to understand the following:

    Evaluating Return on Investment (ROI)

    Conducting Market research in Abu Dhabi helps companies in better understanding return on their investments. By evaluating the market demand of products and services and through competitor scanning, market research allows companies to ascertain the business potential. Through in-depth market research, companies (existing and new) can not only reduce the risks associated with the investments but also benefit from increased revenues and profitability.

    Need For Conducting Market Research – Abu Dhabi

    COVID-19 has impacted almost all the sectors in Abu Dhabi and has made the market highly volatile and uncertain. The unpredictable conditions have further increased the need for conducting market research to be highly critical for the long-term success of any business. Organisations that fail to conduct market research tend to drown. Though some organizations conduct internal research, they tend to lose sight of the consumer market research that is required for the growth of their business.

    By imparting right knowledge and suggesting practical solutions, market research companies can enable business not just to accelerate their growth but also mitigate potential business risks. Therefore, it becomes essential for businesses (new and existing) to conduct in-depth market research and use information / insights to make key business decisions.


    Research Konnection is one of the best market research companies in Abu Dhabi and UAE. Please feel free to reach out on waqas@researchckonnection.com to discuss about successfully entering the UAE market, Market Research, Business Plan Development, and Business Setup or Expansion.

  • Market Research in UAE
    Master Plan 2040 to Enhance Dubai’s Reputation as an Economic Hub Globally

    Dubai Urban Master Plan 2040

    In order to further enhance Dubai’s appeal to investors, visitors and residents, Dubai has launched the 2040 Urban Master Plan, a roadmap for sustainable urban development in the city. The masterplan was designed by H.H. Sheikh Mohammed bin Rashid Al Maktoum, V.P. and P.M. of the UAE and Ruler of Dubai. The plan focuses on using the available spaces within the city limits and concentrates on development in existing urban areas. 

    The major focus of Dubai 2040 urban master plan is to develop the five urban centres namely Deira & Bur Dubai, Marina & JBR, Business Bay & Dubai Downtown and Expo 2020 Centre & Dubai Silicon Oasis Centre. Initiatives such as infrastructure development and new property development will be carried out raising Dubai’s reputation globally as a business and financial hub. Furthermore, the implementation of 2040 Master Plan will strengthen Dubai’s resilience toward global challenges. 

    Impact of Dubai 2040 Urban Master Plan – Tourism & Hospitality

    It is estimated that Dubai’s population is set to reach 5.8 million by 2040 from 3.4 million in 2021, and the 2040 urban masterplan will provide the groundwork for how the city can grow sustainably over the next 20 years, accommodating the needs of the growing population. Under the plan, the land area used for hotels and tourist activities will increase by 134%, while the land used for commercial activities will increase to 168 Sq. kms. 

    While Dubai will continue to be a global hub for innovative start-ups, international corporations and an ideal platform for Foreign Direct Investments (FDI), the master plan will also increase the land area allocated to education and health facilities by 25%, while the length of public beaches will increase by as much as 400% in 2040. Easily accessible integrated service centres will be established across Dubai while the plan also seeks to raise the quality of life of the city while increasing population densities around key transit facilities.

    Read: Dubai Extends the Freeze on Government Fees to Support Local Economy and Businesses

    Investment Opportunities in Dubai

    The people-centric plan focuses on reinforcing Dubai’s competitiveness as a global destination for investment, by providing a wide diversity of lifestyle and investment opportunities for citizens, residents, visitors and addressing all their growing needs over the next 20 years. It will also enhance Dubai’s investment appeal and attract fresh investments into all the sectors. The plan will help raise the Emirate’s growing role as a pivotal business and trade hub, enhancing its attractiveness as an investment destination by leveraging its superior logistics infrastructure, including some of the world’s best ports and airports and maximising its ability to harness the vast talent pool available. The new master plan will help strengthen Dubai’s efforts to mitigate the repercussions of the Covid-19 pandemic, accelerate the pace of its economic recovery and prepare the ground for a bright new post-pandemic world.

    Read: Investors Positive & Confident about the UAE Economy


    Research Konnection is one of the leading market research companies in Dubai and UAE. Please feel free to reach out on waqas@researchckonnection.com to discuss about successfully entering the UAE market, Market Research, Business Plan Development, and Business Setup or Expansion.

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