Reports

  • Nasdaq Dubai Growth Market to Support UAE SMEs
    Nasdaq Dubai Growth Market to Support UAE SMEs

    Nasdaq Dubai Growth Market to Support UAE SMEs

    Small & Medium Enterprises (SMEs) account for approximately 90% of the business in Dubai. They contribute to nearly 50% of Dubai’s Gross Domestic Product (GDP) and account for 52% of the total workforce in the Emirate. The Covid-19 pandemic has resulted in an economic slowdown impacting local SMEs. In order to support these SMEs, the government has launched several measures to help them deal with the financial fallout. One such measure is the initiation of Nasdaq Dubai Growth Market.

    Nasdaq Dubai Growth Market to Support the SMEs

    H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, has launched the Nasdaq Dubai Growth Market which will help the SMEs by raising capital through Initial Public Offerings (IPOs) for their future expansions. The initiative falls under the Dubai Future District that focuses on leading the MENA (Middle East & Africa) region and creating a future economy by providing investment, technical, legislative, service and incentive-driven environment.

    The Nasdaq Dubai Growth Market will provide a platform to innovative and fast-growing SMEs to list their business on the region’s international exchange creating an environment where businesses can prosper through forming partnerships. This will not only provide business opportunities for the SMEs within the UAE, but also for the international companies that are looking to expand in the region. As a consequence, Dubai is expected to see a boost in the economy thereby stimulating the growth across various sectors through this initiative.

    The Nasdaq Dubai Growth Market

    The Growth Market will play a critical role in the future by financing innovative businesses to accelerate their growth and create new markets for their products/services. The launch of this initiative will strengthen Dubai’s position as a regional leader in innovation across industries.

    The Nasdaq Dubai Growth Market will allow SMEs that are valued below AED 920 million (USD 250 million) to list their business. One precondition is that business should be in operation for 1-3 years before it is listed on the platform. The Growth Market will allow owners of the business to handle the IPO and they can sell as little as 25% of the company shares providing them with control over their business operations. Several companies have already listed themselves in the Nasdaq Dubai Growth Market. They are expected to be launched in 2021.

    Impact on Future Dubai & UAE Economy

    The Nasdaq Dubai Growth Market will have a significant impact on the SMEs that are looking to expand their business. The Growth Market will also contribute to the UAE’s vision to achieve zero contribution of oil in its GDP over the course of next 50 years. It will also help UAE in strengthening its position as a regional leader in Innovation, Finance, Logistics, Infrastructure and Business Services.


    Research Konnection is one of the leading market research companies in Dubai that assists local and international companies to set up or expand businesses in Dubai, Abu Dhabi and UAE. At Research Konnection, we specialize in Market ResearchFeasibility Studies and Business Plan Development. Feel free to reach out to us on hello@researchkonnection.com

  • UAE Focuses on Achieving Zero Oil in GDP in the Next 50 Years
    UAE Focuses on Achieving Zero Oil in GDP in the Next 50 Years

    UAE Focuses on Achieving Zero Oil in GDP in the Next 50 Years

    With COVID-19 pandemic bringing unprecedented challenges to people and the economy, the UAE government aims to diversify its economy by having zero oil dependency on GDP and refining policies in a bid to grow non-oil based sectors and facilitate investments in them. 

    Achieving Zero Oil Dependency in the Next 50 Years – UAE

    UAE is aiming to become the first country in the world to achieve zero contribution of oil on its eGDP over the course of next 50 years. The country aims to enhance the investment opportunities in industries such as Information Technology (IT), Artificial Intelligence (AI), Blockchain and Robotics. In addition, UAE is also focusing on strengthening its position as a regional leader in finance, logistics, infrastructure for energy and other services which would help achieve the zero oil contribution to GDP.

    Impact of FDI on Economic Diversification

    Foreign Direct Investment (FDI) plays a critical role in the economic growth of UAE with the country leading the region in 2019. One of the major reasons for the increase in investments was the FDI law that was enacted in 2018, which opened up the UAE market to investors in certain sectors and relaxation of foreign ownership restrictions for 122 business activities. These initiatives cumulatively increased the FDI 52% reaching AED 50 billion (USD 14 billion) in 2019 compared to 2018.

    Furthermore, the digitalisation strategies and promising business relations implemented by UAE has placed it 16th  on World Bank’s Ease of Doing Business list. UAE will continue to refine its policies that will maximise competitiveness, increase collaboration and provide opportunities for FDI in a bid to achieve zero oil contribution to GDP.

    Key Emerging Sectors

    The Covid-19 pandemic has had a significant impact on FDI in UAE, it is estimated that the investments might start recovering by the year 2022. Some of the major segments that will see an increase in investments are e-Commerce, IT, Innovation, Healthcare, Manufacturing, Retail and Food & Beverage (F&B). Similarly, the emerging sectors that would see an increase in FDI are Communication Networks, Artificial Intelligence, Blockchain, 3D Printing and Machine-to-Machine Communication.


    Research Konnection is one of the leading market research companies in Dubai that assists local and international companies to set up or expand businesses in Dubai, Abu Dhabi and UAE. At Research Konnection, we specialize in Market ResearchFeasibility Studies and Business Plan Development. Feel free to reach out to us on hello@researchkonnection.com

  • Importance of Business Plan Development for Entrepreneurs & Startups
    Importance of Business Plan Development for Entrepreneurs & Startups

    Importance of Business Plan Development for Entrepreneurs & Startups 

    A majority of entrepreneurs and business owners do not believe in writing a business plan unless they are seeking external funding. Often excited with the idea or consumed in the thoughts of starting their business as soon as possible, they fail to understand the importance of making a business plan or doing market research to ascertain business success. Consequently, more than half of the businesses fail during the first five years of operations. 

    Some of the major reasons for new businesses to fail can be attributed to not properly investigating the market, understanding consumer need & demand and evaluating the business potential. Other reasons include failing to create a business model and business execution plan. 

    For any entrepreneurial venture, either upcoming or existing, a business plan should be considered as a critical document and therefore the benefits could not be undervalued. Some of the major benefits of creating a business plan are as follows:

    Market Research

    A business plan can be used to double check critical aspects of a business such as the existing market conditions, competition, cost of goods sold, sales drivers and revenue projections. A market research company could support in assessing market conditions and potential. The need for market research is even more important to assess the impact of the ongoing COVID-19 pandemic on business and economy. 

    Business Modeling & Strategy Formulation

    Based on market research findings, a business model and plan can be devised and implemented. Furthermore, market research can also help in formulating and implementing a business, operations and market strategy. 

    Setting Priorities & Pivoting

    A business plan helps in setting priorities with respect to business growth, operations and financial health. Additionally, a business plan is used as a document to pivot and revise priorities as the business evolves, matures and gets exposed to external factors (political, socio-economic, technological, environmental & legal).

    Better Financial Planning

    A business plan helps in computing the finances required, forecast cash flows, project cost, expenses and revenues. The plan also helps in understanding the investment required, profitability and return on investments. Managing cash flow is highly critical for any business and many entrepreneurs / business owners fail to understand the role of financial planning before and during business operations.

    Risk Management

    A business plan helps in identifying risks (i.e. economic, market, competition, end-user, demand & supply etc.) in initial stages. Likewise, the business plan also helps in periodically tracking different risks associated with a business (at present & in future) and helps with taking action to mitigate and treat them.

    Obtaining Funds & Investments 

    A business plan is a must requirement for serious investors, venture capitalists, angel investors and lenders. The business plan not only reflects the passion of the entrepreneur / business owners along with the future growth, but also indicates the level of seriousness and professionalism. 


    Research Konnection is one of the leading market research companies in Dubai that assists local and international companies to set up or expand businesses in Dubai, Abu Dhabi and UAE. At Research Konnection, we specialize in Market ResearchFeasibility Studies and Business Plan Development. Feel free to reach out to us on hello@researchkonnection.com

  • UAE’s 33-Initiative Strategy
    UAE Announces 33 Initiative Strategy to Support Economy & SMEs

    In an effort to contain and reduce the impact of the COVID-19 on the economy, the UAE government has taken several measures including allocation of flexible stimulus budget amounting to AED 256 billion (US$ 70 billion) and initiating the first phase of UAE’s “33-Initiative Strategy” to help recover the economy and draw investors in.

    UAE’s 33-Initiative Strategy

    On October 18th 2020, Under the leadership of UAE’s Ministry of Economy Abdulla bin Touq Al Mari; pioneered the first phase of 33-Initiative Strategy” for recovering and accelerating the country’s economic growth. With the support of 12 ministries, federal and local entities, a strategic plan aiming to provide immediate provision for business sectors and the economy through 15 major initiatives are being implemented initially. The six tracks of the plan include creating a new economy, opening of new markets, financing support, stimulating tourism, attracting talent & stimulating innovation.

    The first phase is designed to generate a balance between the public health and economy, while the second phase plans on bringing support to accelerate economic recovery and the third phase will offer integrated support for vital sectors creating a development path for the economy and future.

    Impact of 33-Initiative Strategy on UAE’s Economy

    Implementing the first phase of “33-Initiative Strategy” is a good head start in ensuring that UAE’s economy recovers from the impact of the ongoing COVID-19 pandemic by providing support to SMEs in  increasing their sales, providing accessibility to finance, latest technology and digital applications. While supporting the business activities of the SMEs, it will also focus on enhancing opportunities for advanced industries and critical sectors such as tourism, & hospitality, healthcare, IT, retail, etc.


    Research Konnection is one of the leading market research companies in Dubai that assists local and international companies to set up or expand businesses in Dubai, Abu Dhabi and UAE. At Research Konnection, we specialize in Market ResearchFeasibility Studies and Business Plan Development. Feel free to reach out to us on hello@researchkonnection.com

  • The Importance of Business Model in Entrepreneurship 

    The Importance of Business Model in Entrepreneurship 

    A Business Model is critical for the growth and success for every business and it needs to be created by entrepreneurs or startups that are planning to start a new business or expand an existing one. 

    Often undermined, a business model is essential for the success of any venture and requires careful planning and research to understand the market and consumer dynamics. A major advantage of business modelling is that it supports in realistic evaluation of any business idea and its potential. 

    Furthermore, the potential of any business idea, product or service can be validated by conducting a market research study. The research findings of market study can equip in better understanding the market dynamic and consumer demand, eventually helping entrepreneurs in formulating a Market Entry Strategy and Business Plan.

    In the aftermath of COVID-19 pandemic and global economic slowdown, it is imperative to create a well-researched business model before investing in a new business while for an existing business it is equally important to modify and re-assess market conditions. 

    Some of the key elements to consider before creating a business model includes but not limited to assessment of market, competition, consumers, supply chain, value proposition, resource availability (human, financial and technical). A market research company can be hired to prepare a comprehensive market and financial feasibility study inclusive of business modeling and plan development.


    Research Konnection is one of the leading market research companies in Dubai that assists local and international companies to set up or expand businesses in Dubai, Abu Dhabi and UAE. At Research Konnection, we specialize in Market ResearchFeasibility Studies and Business Plan Development. Feel free to reach out to us on hello@researchkonnection.com

  • Importance of Conducting a Feasibility Study
    Importance of Conducting a Feasibility Study

    Importance of Conducting a Feasibility Study

    A feasibility study is conducted in order to examine if the proposed business idea or venture can be applied practically in a highly volatile and unpredictable market. With almost all the industries seeing a radical change due to the COVID-19, the need to conduct a feasibility study before setting up a business has increased. It provides a head start for the business and streamlines it, saving time and money. The key function of a feasibility study is to assess and evaluate whether it is financially feasible to invest in a business / venture etc.

    There are several reasons why a feasibility study is conducted. 

    Conducting a feasibility study helps in determining if the proposed business / venture can sustain itself for a long term and endure different kinds of risks (economic, financial, market etc.) that may incur. It can help identify the changing consumer requirements in a post-pandemic situation and provide insights on the additional services to be provided to satisfy the consumer needs. Feasibility study also helps in identifying business opportunities and/or potential threats that can hence enable business owners, investors and companies make informed decisions.

    A feasibility study (market research) is usually conducted when business owners, investors and companies intend to establish or expand new business / venture in either an existing or new market.

    There are several key components of a Feasibility Study which are often combined with a Business and Financial Plan.

    • Business / Venture Overview
    • Economic Overview (Assess socio-economic conditions and GDP growth rate etc)
    • Market Overview (Assess industry size, trends, growth and potential)
    • Impact of COVID-19 on the Industry
    • Post COVID-19 Situation
    •  Competition Overview (Evaluates major competitors, market share and positioning)
    • Consumer Overview (Assess needs and demands of consumers)
    • Business Model Overview (Location / Licensing / SWOT / PORTER Analysis)
    • Operations Overview (Management Structure / Controls / Production / Supply Chain)
    • Marketing Overview (Market Segmentation / Target Audience Profiling / Marketing Plan)
    • Investment Overview (Cost & Revenue Projections / Profitability / Return on Investment)
    • Opportunities & Risks
    • Recommendations

    Research Konnection is a market research company in Dubai that assists local and international companies to setup or expand businesses in Dubai, Abu Dhabi and UAE. At Research Konnection, we specialize in Market ResearchFeasibility Studies and Business Plan Developments. Feel free to reach out to us on hello@researchkonnection.com

  • Why Market Research Matters

    Why Market Research Matters

    COVID-19 has impacted almost all the sectors and has made the market highly volatile and uncertain. The unpredictable conditions have further increased the need for conducting market research to be highly critical for the long-term success of any business. Organisations that fail to conduct market research tend to drown. Though some organizations conduct internal research, they tend to lose sight of the consumer market research that is required for the growth of their business.

    There are several reasons why market research is considered to be of top priority for businesses in the post Covid-19 scenario.

    Changing Needs of the Consumers

    The consumers needs are changing at a rapid pace and are adapting themselves to the post pandemic market. Organizations are required to understand the changing social / economic dynamics and incorporate significant changes in their products / services to retain their customers and stay in business.

    Market research can help the organizations identify the changing dynamics and provide strategies that will help prioritize consumer needs.

    Prioritizing Consumers as a core to Business

    Businesses are greatly influenced by the agendas, brand priorities and internal politics. It is necessary to understand that customers are much more important and they must be placed before anyone else.

    Market research provides an opportunity to understand the expectations and demands of the customers. It also helps in continuously monitoring our progress in meeting these demands.

    Focusing on Consumer Needs

    Businesses today have a tough job multitasking, often playing many roles within their organisation. With the help of a market research exercise, organisations can identify what is most important to their customers and also help in prioritizing and maximizing time and efforts effectively.

    Identifying lucrative Growth Opportunities

    Organizations that specialize in conducting market research often tend to identify opportunities and prioritize them based on the highest revenue potential. It provides clear insights on strategies and plans that should be adapted and are well suited for business growth.

    Keeping up with Current and Future Trends

    Organisations that conduct market research have an advantage over their competition, as they are able to better adapt to current market conditions and changing consumer trends. The insights on consumers can be obtained by regularly conducting market research, also helping organisations to devise and/or modify short and long-term business strategies.

    Minimizing Risks

    Market research provides insights on several dimensions such as market (growth & trends), products / services, consumers and competition. The market research also allows organizations to understand potential opportunities and risks and take actions subsequently to minimize and mitigate risks.


    Research Konnection is one of the leading market research companies in Dubai that assists local and international companies to set up or expand businesses in Dubai, Abu Dhabi and UAE. At Research Konnection, we specialize in Market ResearchFeasibility Studies and Business Plan Development. Feel free to reach out to us on hello@researchkonnection.com

  • Market Research Companies in UAE
    Academic Research – Data Collection Services

    Academic Research – Data Collection Services

    Research Konnection provides assistance in Primary Data Collection to PhD, Doctoral & Post Graduate Students. With a strong network across UAE, our experienced field team can collect primary data for all industries. During this process the personal experiences, attitudes and feelings of the target audience are recorded. Our primary data collection services include but are not restricted to

    Primary Data Collection 

    • Online Surveys
    • Interviews 
    • Personal Interviews
    • Field Observations
    • Tablet Aided (Personal | Telephonic | Web) Interviews and more

    Our experienced and dedicated team of professionals include research methodology experts, data collection experts and statisticians who can

    • Upload the questionnaires online;
    • Reach out to the respondents through both online and offline strategies;
    • Check the quality of the data obtained and re-approach the respondents if necessary;
    • Compile the data collected;

    Our Experience 

    Research Konnection has worked with PhD candidates for several major Universities across UAE including

    • Zayed University
    • Murdoch University – Dubai

    Data Collection Services

    Network in UAE

    Research Konnection has a strong network in UAE, across various industries. We have the resources to collect data for all industries and Emirates, within the given time period.

    Data Reliability and Quality

    Our clients need not worry about the quality of data collected. Our primary aim in collecting data is ensuring its originality and authenticity. Our team also conducts a quality check on the collected material.

    Processes made understandable

    We keep our clients updated and consult with them throughout the data collection process. This keeps them aware of the process, so they can check the progress and assimilate to the data and reciprocate when required.

    Cooperation in questionnaire

    We develop a set of questions based on the research objectives. We survey and pre-test them before applying them on the target audience. We also assist in uploading questionnaires online

    Formatted data delivery

    We make sure to deliver the data collected in your required format of representation. Be it audio recordings or visual representations such as video, images, photographs or field notes.

    Respondent reach levels

    Along with selecting the sample size and geographical location, we help you choose your target audience and connect with them through various modes. We arrange reassessment with the respondents to collect and collate the data.

    Why Choose Us

    • 100% on time delivery
    • Free creation, uploading of Survey link using Google Form
    • No hidden costs
    • Clear commitment and constant communication
    • Affordable charges for urgent deadlines
    • Various and effective modes of data collection
    • 100% ethical practices to collect the data

    Research Konnection is a market research company in Dubai that assists local and international companies to setup or expand businesses in Dubai, Abu Dhabi and UAE. At Research Konnection, we specialize in Market ResearchFeasibility Studies and Business Plan Developments. Feel free to reach out to us on hello@researchkonnection.com

  • Feasibility Consultants Dubai
    The impact of millennials on UAE's Fashion Industry

    The Impact of Millennials on UAE’s Fashion Industry

    The revenue from the United Arab Emirate’s (UAE) fashion industry was estimated at AED 4.3 billion (USD 1.2 billion) in 2019. The values were expected to reach  AED 5.3 billion (USD1.45 billion) in 2020. However, the COVID-19 pandemic has led to a decline in sales of most in-store retailers by nearly 50%. Consequently, e-Commerce has taken the center stage in UAE with the most significant consumers that contributed towards the growth of the fashion industry were millennials (29.2%).

    As a result, many fashion retailers in the UAE are becoming digitalized due to the increased demand from the millennial consumers. According to estimates, UAE millennials on average spend between 4.5-6.5 hours browsing social media and over 51% of them make their purchases online. NAMSHI, AWOK, NOON, Brands For Less and 6th Street are some of the most popular fashion e-Commerce retailers in the country. 

    In an increasingly emerging trend, it has been witnessed that millennials prefer online shopping as it is convenient, easy and affordable compared to in-store shopping. Also, due to access to smartphones and WiFi, over 60% of millennials in the UAE research, read reviews, compare prices before purchasing a product.

    Moreover, businesses also understand the importance of social media influencers and their role in influencing purchase decisions of millennials. For instance, 63% of millennial consumers are more likely to buy a product which has been recommended by a social media influencer. Huda Kattan, Joelle Mardinian and Ola Alfares are some of the popular social media influencers in the UAE. 

    In addition to technological advancements, millennials also expect a personalized experience from fashion brands. Recently, luxury fashion marketers have evolved their marketing strategy as they understand that millennials are no longer interested in the brand name alone but also consider the consumer experience provided by brands. 

    Furthermore, due to the rising awareness of the environment, many millennials expect brands to be sustainable. Therefore, there is a spurt in the growth of sustainable brands in the UAE such as ATTUALE, The Luxury Closet but also fast-fashion retailers like H&M and Zara have become more sustainable. Overall, the millennial consumers are shaping the UAE’s fashion industry to become digitized, sustainable and also leverage e-Commerce platforms to effectively reach out to the target audience in UAE as they realize that online presence is key for success and growth in UAE.


    Research Konnection is a market research company in Dubai that assists local and international companies to set up or expand businesses in Dubai, Abu Dhabi and UAE. At Research Konnection, we specialize in Market ResearchFeasibility Studies and Business Plan Developments. Feel free to reach out to us on hello@researchkonnection.com

  • Market Research Companies in UAE
    Research Konnection’s Founder Reflects on the Company’s Success

    Research Konnection’s Founder Reflects on the Company’s Success

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