Our Team

Our Team

Our Values

Research Konnection is full of smart people who are passionate researchers and analysts at heart. We collaborate, synergise and team up to work on different and unique research projects. We have often endured challenges and difficulties while conducting researches but our collective knowledge, skills and abilities have always paved way for interesting and value-added insights and solutions. We work smart, defying the conventional norms and we enjoy what we do, which is RESEARCH.

Leadership Team

Waqas S. (Founder & Managing Director)

Based in UAE since 1992, Waqas is a Research Expert with 12+ years’ experience of UAE and Gulf market. Waqas primarily specialises in conducting Market Research to identify emerging business opportunities in the region, develop Market Entry strategies and provide both strategic and operational inputs to International Companies & Brand.

Jamshed A. (Senior Partner)

Jamshed is a Chartered Accountant with over 20 years of experience in Finance and Investment Management across FMCG, Financial Services, Consulting and Pharma industries. At Research Konnection, Jamshed is responsible for shaping strategy and vision along with overseeing the execution of business plans and inspiring Research Konnection leadership in the process.

Core Team

Sandeep R. (Research Analyst)

Sandeep has over 7 years’ experience in market research and business consulting projects in UAE, GCC, India and Singapore. At Research Konnection, Sandeep is responsible for overseeing and handling commercial research projects which includes but not limited to designing questionnaires, conducting market research and analysis.

Sarah A. (Research Partner)

Sarah is a native American research professional with 20+ years of experience in market research, journalism and public relations in Saudi Arabia. Sarah has previously worked for various prestigious universities, newspapers and research firms including Euromonitor International and Kantar. At Research Konnection, Sarah is responsible for leading and managing research projects based in Saudi Arabia. 

Sharif M. (Financial Analyst)

Sharif specialises in financial analysis and has over two decades of experience in managing finance and accounting operations which includes budgeting, financial forecasting and preparing of financial statements. At Research Konnection, Sharif is responsible for carrying out financial analysis, financial modeling and projections, as well as providing key support in strategic business and financial recommendations.

Sofia K.

Sofia K. is an entrepreneur, founder (skincare brand) and marketing professional with an MBA degree from Strathclyde University (UK). Hailing from Greece, Sofia has over 10 years of experience in sales and has worked for Pharma brands like Novartis. At Research Konnection, Sofia is responsible for business development and sales.

Tahmina A. (Partner)

Tahmina has over 16 years of extensive experience in conducting research and holds a Master’s degree (MSc) in Management from Aston University (UK). At Research Konnection, Tahmina is responsible for support in business development, data collection and analysis.

Tayyeb S. (Field Partner)

Tayyab specialises in fieldwork (surveys & interviews) and has field experience in UAE and GCC region. Tayyab is responsible for providing support in data collection, surveys and interviews with the target audience.