Shift Toward Alternative Proteins Gaining Momentum in the UAE

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Growing Appetite for Alternative Proteins in the UAE

A recent study has revealed a growing interest in alternative proteins in the UAE. Researchers from UAE University condcúcted a study to find how Emirati (UAE nationals) consumers perceive and accept alternative proteins. This included plant-based options, microalgae, edible insects, and cultured meat in the UAE. The researchers surveyed 1,666 respondents and concluded that not only were over half (51.2%) of Emiratis aware of alternative proteins, but of them, 74% preferred plant-based options.

Several factors influencing UAE consumers’ willingness to shift from animal-based to alternative proteins included awareness of nutrition and sustainability, product availability, and taste, as well as the role of advertising and media. Similarly, the most important factors while making purchasing decisions for UAE consumers included sensory appeal (taste & texture) and cost of the products. This goes on to show the rising awareness of consuming sustainable food in the UAE.

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Plant-Based Alternative Proteins Gaining Momentum in the UAE

Among the different types of alternative proteins, plant-based options were the clear favorite, with 85.2% of respondents expressing a preference for them. It is worth noting that the majority of participants were young women aged 18 to 24, which may not fully represent the wider population. However, this demographic trend points to a growing generational interest in sustainable food choices. The findings also suggest that incorporating familiar plant-based ingredients into alternative protein products could enhance consumer acceptance and increase market potential in the UAE.

UAE Meat Market Growth and Consumption Trends in 2025

The UAE consumers, on average, will consume an estimated 57.8 kg of meat per person in 2025, which is higher compared to countries like the UK (38.1 kg) and China (20.2 Kg). The UAE meat market value is estimated to be US$5.81 billion in 2025. Beef, lamb, and mutton are popular choices, with major meat-importing countries being Brazil, the US, and Australia. Given the consumption habits, meat substitutes in the UAE could offer consumers a sustainable alternative, alleviating the need for vegan products in the UAE. 

Demand for Health-Driven Products in the UAE on the Rise

A strong demand for health-driven products in the UAE and healthy eating in Dubai is on the rise. In particular, the presence of European SMEs in the UAE is gaining momentum due to renewed trade agreements. In particular, Estonia is enhancing its footprint in the UAE’s F&B market by showcasing health-driven and sustainable products. 

In the recently concluded Gulfood 2025, Estonian exhibitors displayed plant-based alternatives and organic, clean-label, and collagen-infused wellness products to meet the growing demand of UAE health-conscious consumers to buy healthy and sustainable food products. Likewise, Estonian exhibitors promised to offer health-driven food solutions and showcased clean-label organic baby food, probiotic functional beverages, allergen-free sunflower seed butter, and dairy-free oat drinks.

On similar lines, there is a strong demand for Made in Italy products in the UAE, with beverages, vinegar, baked goods, and dairy products recording strong growth. Important trade agreements with Italy and the UAE, which include a US$40 billion investment deal, will further boost the economic ties and help expand Italian F&B brands in the UAE market. 

UAE’s F&B Sector Set for Robust Growth

The UAE’s F&B Sector is expected to grow to $43.98 billion by 2029. The UAE’s F&B market is projected to grow at a CAGR of 17%. The growth is supported by growth in consumer spending and Dubai’s real estate market, as well as a strong economic outlook for 2025, respectively. In November 2024, the Gulfood Manufacturing event concluded in Dubai on a positive note and focused on cutting-edge innovations in food biofortification, AI-powered ingredients, nanotechnology in packaging, and smart supply chains.