Reports

Dubai is the Most Searched Travel Destination Globally Dubai is now listed as the top most popular city breaks across the world, based on a study conducted by Premier Inn Hotel who reviewed data of over 130 countries including major tourist destinations such as USA, UK, France, Singapore and other European countries. The search data was used to discover which cities topped the list for travelers researching their next city break. The study identified that the holidaymakers were wanting to travel to the United Arab Emirates (UAE) the most. More than 21 out of the 136 countries which were analyzed showed Dubai as their top searched-for city break destination. The primary reason for the visitor’s travel from all over the world was for the glamorous lifestyle that Dubai provides. Paris was identified to be the second most researched city, closely behind Dubai, with the city topping the wish list of 16 countries for their city breaks. Dubai cemented the top spot over cities like Boston, Madrid, Singapore, London and Amsterdam. Read: UAE Approves 22 Policies to Expedite Transition to Circular Economy Dubai – World’s Most Popular Travel & Tourism Destination Dubai has also been on the list of most popular travel and tourism destinations. A report published by TikTok Travel Index 2022 released by Bounce, mentioned that Dubai emerged as the most-viewed destination on the popular social media platform by far with views for videos featuring the hashtag ‘Dubai’ totalling over 81.8 billion. The list was followed by New York City. Similarly, a study conducted by the UK based firm TonerGiant found that Dubai has the most popular skyline on Instagram, making it the most photogenic in the world with the highest average number of likes per photo. Dubai – World’s Most Popular Destination for Nomads Dubai has also made it in the top 3 list of destinations for global executive nomads to live due to its strategic location, according to a new research conducted by London-based real estate consultants Savills.  Read: Dubai to Launch 50 Offices Globally to Promote Commerce and Attract Investments  Dubai Tourism & Travel Overview Dubai continues to be a preferred destination for travelers as the Emirate has adapted quickly to change – both of which have undoubtedly helped the hospitality and travel sector begin its journey to recovery. The emirate welcomed 7.28 million international overnight visitors in 2021, representing a 32 percent year-over-year growth. The Dubai International Airport (DXB) recorded traffic of more than 13.6 million passengers in the first quarter of 2022, its busiest since 2020. With global air connectivity rising, annual traffic in Dubai International Airport is projected to reach 58.3 million in 2022, exceeding initial forecasts by a significant margin. Dubai also maintained its position as the world’s busiest international airport in 2021 with 29.1 million passengers. The re-opening of the city to international tourism certainly brought great opportunities for the travel and tourism industry. The Dubai government will also continue to play an active role in supporting the tourism sector and ensuring that Dubai continues to be an attractive tourist destination among international travelers in the post COVID-19 era. Research Konnection is one of the leading Market Research Firms in Dubai, UAE assisting clients in market research. At Research Konnection, we specialize in conducting Market Feasibility Studies, developing Business Plans and supporting clients with data collection (Surveys & Interviews). Feel free to reach out to us on hello@researchkonnection.com if you need support in business research in Dubai…