DDTE 2018 - A Gateway to Dubai’s Beverage Market

DDTE 2018 – A Gateway to Dubai’s Beverage Market

Dubai Drink Technology Expo (DDTE) held from 27 February to 1 March in Dubai (UAE), celebrated the latest beverage products and services, processes, packaging systems and light machinery. The 10th edition of the expo was an exclusive platform to discover trends that were shaping the food & beverage (F&B) industry as well as an excellent chance for the participants to network and make meaningful contacts within the global beverage industry community.

The DDTE 2018 was an excellent platform for international brands to enter Middle East and North African (MENA) markets, which consolidates Dubai’s lead role as a trade and commerce hub in the MENA region. Moreover, the event was also an unrivalled opportunity to highlight the distinct advantages of business formation in Dubai and UAE.

DDTE 2018 – Key Highlights

DDTE is the exclusive beverage industry exhibition for non-alcoholic beverages and water operators throughout MENA region. Held for five days with specialized conferences, lectures, B2B sessions and panel discussions, the expo turned out to be of significant value for beverage and liquid food producers, beverage technology owners and suppliers as well as for the potential investors in MENA and UAE’s F&B industry.

As with the previous editions, DDTE 2018 played a crucial role in the transfer of technology in the MENA and UAE’s F&B industry. The 3-days expo featured a number of International pavilions which showcased the latest innovations and handling services associated with the industry.

Furthermore, the expo also contributed in setting up business relations between the industry players. The exhibition which occupies more than 2,200 Sq. M. welcomed near around 100 international companies and brands in the field of beverage manufacturing, processing, packaging, and machinery, which came to enter Middle East and North African markets.

10th DDTE edition focused on ‘Sustainable Innovation’

The 2018 edition which was themed: “Circle of the Beverage industry (Opportunity, Mobility and Sustainability), featured a number of conferences and it discussed topics including:

  •         Food and Beverage Approval and Registration in Dubai / UAE
  •         Premium Water Packaging
  •         Introduction to Ultraviolet Water Treatment Technology
  •         Effect Management of Bromate in Bottled Water
  •        Reputation and sustainability in the Drinks Industry

DDTE Impact on Dubai’s Beverage Industry

The work of DDTE is consistent with Dubai’s strategic goal to become a leading hub for trade and commerce in the region. The ultimate priority of the DDTE organizers was to launch a new dynamic in the beverage industry in Dubai and UAE. The outcome of DDTE 2018 was valuable with actionable intelligence highlighted during the event, offering new ways to enhance the beverage industry in the Emirate.

Investment Opportunities – Dubai & UAE’s F&B Industry

The Middle East is one of the fastest growing F&B markets in the world. The UAE’s F&B market share alone is expected to reach Dh 48.5 billion (US $ 13.2 billion) by 2018, according to experts.

UAE which has the strongest economy in the region is increasingly seen as a lucrative market by international F&B brands and manufacturers. This growth is foreseen to provide global F&B players with excellent investment opportunities in the Dubai & UAE’s beverage sector.

In this context, Dubai Drink Technology Expo (DDTE) provided significant investment opportunities for existing and new players to invest and capitalize from the potential of the UAE beverage industry. Furthermore, the expo served as springboards for beverage companies that have never done business in the Middle East & North Africa region, and are exploring DDTE to enter to this promising market.

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