Dubai Food Festival 2018 Promotes Dubai As An Emerging Culinary Destination Globally

Dubai Food Festival 2018 Promotes Dubai As An Emerging Culinary Destination Globally

Another successful season of Dubai Food Festival 2018 was hosted at Dubai International Convention & Exhibition Centre (DICEC) from 22 February to 10 March 2018. The festival organized by Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing (DTCM) aimed to celebrate the diversity of Dubai’s culinary scene. Recently concluded, DFF 2018 served as a unique platform to promote and enhance Dubai’s reputation as an emerging gastronomic destination globally.

The festival provided both residents and visitors numerous opportunities to discover Dubai’s culinary offering which was influenced by traditional Emirati cuisine and the cooking traditions of more than 200 nationalities that reside in the Emirate.

DFF 2018 – Key Highlights

The 17-day festival featured a lineup of events and activities which included ; The Dubai Restaurant Week, Dubai Long Table, Dine with the Stars, Dubai Street Food Award, Thai Street Food Festival and the Etisalat Beach Canteen. Hidden Gems returns as part of Dubai Food Festival 2018 to shed light on the less known authentic ethnic eats in the Emirate.

In addition, the festival offered a series of masterclasses with international and local inspiring chefs, along with a panorama of family-oriented food and entertainment activities.

Many more unique exceptional gastronomic experiences were a highlight for the festival visitors, including Cafe Society: Beat the Chef Competition, Dubai International Kite Fest as well as annual favourite ‘the Taste of Dubai’.

In line with Dubai Tourism Vision 2020, DFF 2018 served as a unique platform to demonstrate Dubai’s fast growing food and restaurant sector, as well as an excellent opportunity to share UAE cuisine and hospitality with visitors from all over the world.

Investment Opportunities – Dubai & UAE’s Food and Tourism Sectors

The Middle East is one of the fastest growing food and beverage sector (F&B) markets in the world. The UAE’s F&B market share alone is expected to reach Dh 48.5 billion (US $13.2 billion) by 2018, according to the food experts. UAE which has the strongest economy in the region is increasingly seen as a lucrative market by international F&B brands and manufacturers. This growth is foreseen to provide global F&B players with excellent investment opportunities in the Dubai & UAE’s
F&B sector.

Similarly, the outlook for the Dubai & UAE’s travel and tourism industry looks bright. In fact, Dubai is among the most promising markets in terms of Foreign Direct Investment (FDI) with investment in the travel and tourism sector amounting to be AED 26.2 billion (USD $7.1 billion) in 2017 and estimated to increase by 11 per cent 2018. Dubai’s efforts at diversification, coupled with preparations for the upcoming Dubai EXPO 2020 are likely to further boost tourism investments in the Emirate.

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